symptomcast
I needed to come up with a data-driven idea to get people to think of AccuWeather as the go-to weather app. What if weather apps not only predicted the forecast, but also the best activities for the day based on a user’s health and lifestyle?
AccuWeather links to user’s native health apps, taking note of health conditions and hobbies, and giving activity recommendations based on the weather.
SymptomCast advises on conditions like:
Arthritis
Seasonal Allergies
Asthma
Sinus Issues
Sun Sensitivity
Interactive OOH that changes based on the temperature & forecast is also implemented.
