Hold My Spot
Role: Copywriter & Art Director
The ask was to create an audio experience that lets the world know that Spotify is the go-to destination for music. Being on hold is the modern-day equivalent of being held hostage and tortured by elevator music. So why not give callers the choice to listen on their own terms?
Spotify replaces the boring hold music callers usually hear with their own song library
Spotify repurposes phone booths, placing them in public so callers can party on hold
In-app Launch